Dollar General opens store-within-a-store concept in Bronson

GOODLETTSVILLE, Tenn. — Dollar General is excited to announce its new store-with-a-store concept at 100 Commerce St. in Bronson is now open to provide combined offerings of a DG Market and pOpshelf! Normal hours of operation may be found through the Dollar General app.

“We are thrilled to enhance Bronson customers’ shopping experience with our new DG Market + pOpshelf store-within-a-store concept,” said Tracey Herrmann, Dollar General’s senior vice president of channel innovation. “Through this combined format, customers will find the same products they know and trust from Dollar General along with new merchandise from pOpshelf. We look forward to welcoming the Bronson community into our new store.”

The new store format brings pOpshelf, which is an exciting and new retail store with the vast majority of items priced at $5 or less that offers customers an affordable and fun shopping experience, to the Bronson’s DG Market location. Customers can expect a fun, joyful and guilt-free shopping experience as they browse a selection of on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, household and specialty items, arts and crafts, party planning and entertaining needs, toys and much more! In addition, customers can continue to find the fresh meats, fruits, vegetables and other household essentials they rely on DG Market to provide.

Individuals interested in joining the DG team may review available positions and apply online at The Company provides employees with competitive wages, world-class and award-winning training and development programs and benefits including day-one telemedicine eligibility and Dollar General’s Employee Assistance Foundation – as well as health insurance coverage options, 401K savings and retirement plans, tuition reimbursement, paid parental leave and adoption assistance to eligible employees.

Through its mission of Serving Others, DG strives to be a good neighbor and is committed to the communities it proudly calls home, evidenced by unwavering support of literacy and education initiatives through the Dollar General Literacy Foundation. The Bronson store continues to provide the opportunity for schools, nonprofit organizations and libraries within a 15-mile radius of the store to apply for Dollar General Literacy Foundation grants. Since its inception in 1993, the Dollar General Literacy Foundation has awarded nearly $216 million in grants to nonprofit organizations, helping more than 15.4 million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit www.

Dollar General first announced the new pOpshelf concept in October 2020, and the Company currently plans to operate a total of 50 store-within-a-store locations during its 2022 fiscal year. Additional information on the DG Market + pOpshelf store format is available online at

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