“Beverly Hills really is making a turnaround. We’re trying to get past the stigma, ‘Oh, it’s only Beverly Hills.’ ”

— Tom Ryan, chairman of the Beverly Hills Area Council, about the community wanting to improve its image.

Beverly Hills is in the throes of an identity crisis, one that does not sit well with the Beverly Hills Area Council.

Civic leaders believe keeping the pool open and expanding use of the Central Ridge Community Park is a key part of the puzzle for reshaping its image. Certainly, a “town center” is viable for any community which seeks to bring its residents together.

The problem, however, is the county commission rebuffed an overture for a public-private partnership, which came with a $30,000 price tag to repair the pool. County officials say they see little community support, or backing, for such an endeavor.

Maybe they’re right, but perhaps both the Beverly Hills Area Council and the county commission should consider an approach for repairing the image of the community.

We would encourage the Beverly Hills Area Council to strive toward establishing a “town center,” with a refurbished pool and expanded community amenities. The county has been slow to join the effort because some commissioners are afraid of the precedent it would establish for other struggling communities in the county. The county wants Beverly Hills residents to have more skin in the game and increase their annual MSBU fee. That request seems legitimate and would take a substantial ground game by the Area Council and other civic groups to sway public opinion.

Instead of taking a hands off approach, the county could recommend a higher MSBU charge with a commitment that it would become a partner in making progress happen.

Beverly Hills represents a good size percent of our county’s population. It should not be set afloat to drift on its own. Business leaders are trying to kick start an improvement effort and they need the support of the county.

The county needs to consider increasing its code enforcement, cracking down on violations, while the Beverly Hills Area Council could seek out increased traffic patrols from the sheriff’s office.

In addition, the civic leaders need to rally the residents. Expand the “Neighborhood Crime Watch” effort. Encourage folks to keep an eye out for criminal activity.

If the Beverly Hills community can become unified working toward bettering itself, then we would strongly urge the county to become a partner with those seeking improvements.

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