Amazon Rubber Sustainability
- Eraldo Peres - staff, AP
- Updated
- 0
Light shines on raw plates of pressed rubber at a rubber industrial plant of the cooperative called Cooperacre, in Sena Madureira, Acre state, Brazil, Friday, Dec. 9, 2022. The shoe manufacturer Veja works with Cooperacre, reenergizing the production of a sustainable forest product and improving the living of hundreds of rubber tapper families.
Eraldo Peres - staff, APAs featured on
Veja, an expensive global sneaker brand, is making shoes from traditionally-harvested Brazilian Amazon latex in collaboration with local rubber tappers. The project has reenergized production of a sustainable forest product and at the same time improved the standard of living for hundreds of rural families who live from tapping rubber trees. This is something of a feat in a time of synthetic rubber and large plantations. Experts say that even if cattle ranching and deforestation dwarf this sustainable enterprise, the arrangement points the way forward for others.
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