First responders airlifted a Beverly Hills man for treatment, and hospitalized two other Citrus County motorists after a pair of pickup trucks collided almost head on.

Prior to the 4:33 p.m. crash from Tuesday, March 15, the 48-year-old man was driving a green Chevrolet Silverado 1500 east on West Grover Cleveland Boulevard, west of the intersection with South Peasant Point, according to Florida Highway Patrol (FHP) on Friday.

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