Last month, the Chronicle reported that Mother’s Day spending would hit a record high $25 billion nationwide.
There's also plenty of love to go around for dads this Father’s Day.
The National Retail Federation (NRF) says a record $16 billion will be spent on Father's Day gifts this year. That averages about $139 per person.
Father’s Day spending has grown 70 percent, or about $6.6 billion, since 2009, the NRF said.
And toss out the stereotypical "dad" gifts of tools, car equipment and cases of beer. The top five gifts for fathers this year, along with the percentages of people surveyed by the NRF who said they plan to buy them for dad, are:
- Special outings (46.8%)
- Clothing (46%)
- Gift cards (43%)
- Books/CDs (21.5%)
- Personal care products: 20.5%
Only 17.6% of people plan to buy dad tools this year. Automotive accessories came in at 15.7%.