Selling and showcasing homes has proven to be a new, exciting challenge amid orders of social distancing and concerns of coronavirus.
Realtor Kathy Green, of RE/MAX Realty One in Homosassa, adapted her customer service strategy to include wearing and providing masks and gloves, and frequently wiping down surfaces to protect buyers and sellers from COVID-19.
“She’s providing masks, she’s providing gloves,” Green’s Marketing Consultant Christine Bates said. “She has hand sanitizer with her at all times.”
Bates said Green has been “carrying disinfectant wipes at all showings to go through afterwards and clean all of the areas that have been touched, all of the surfaces that have been touched, both to protect the buyers and the sellers.”
Bates says Green adopted all CDC and REMAX guidelines, and will keep the precautions in place as long as necessary.
“Another fun thing we’ve done is create virtual open houses,” Bates said. “So every weekend, because we’re not hosting open houses due to six-foot social distancing, we’re doing virtual open houses online every week. Every weekend features a different house that she has listed.”
Buyers are able to check out Green’s listings on her Facebook page, www.Facebook.com/kathygreen.realestateagent, and tour homes without ever venturing outdoors.
“They can see the rooms in the house, they can see the specs for the house and the price too,” Bates said. “We did this in response to COVID-19 for precautionary measures, choosing not to do live open houses or typical open houses.”
Green began showcasing virtually on April 10, and the digital showings have proven to be rather popular with nearly 10K views.
Bates said when Gov. Ron DeSantis first enacted the COVID-19 stay-at-home order Green’s showings and sales changed, but not drastically.
“It did slow but it has remained active,” Bates said. “It has recently become much busier again. There was a lull after the stay-at-home orders were first requested, and then it became very busy again here in the past week.”
“She had listings and appointments and sales throughout the entire period,” Bates said. “It wrapping up to be strong.”
Bates says Green’s biggest COVID-19 challenge has been “...just really making sure that we were completely up-to-date with precautionary measures and doing the absolute best to keep clients safe.”
Green has been a Realtor for 14 years, joining RE/MAX Realty One in Homosassa during October of 2019.
She is eager to work with new buyers and sellers, and expects to continue to serve the Citrus County community over the coming years.