The COVID-19 pandemic has affected all businesses, although differently.
For Satya Heilig, owner of both HPSK Enterprises LLC, a marketing and advertising firm, and Heilig House bed and breakfast in Homosassa, the B&B “absolutely took a bath,” she said.
“We refunded a lot of money,” she said.
HPSK fared a little better because it’s mainly an online business, with local and out-of-area clients.
During the shutdown she was able to work using Zoom for meetings and help some of her clients develop e-commerce for their businesses.
However, she still had to cancel all face-to-face meetings.
She also had to spend money on online ads to gain new clients, “which is a hit-or-miss process,” she said.
Now that the recent stay-at-home orders have been lifted, her biggest challenge is getting clients to agree to a face-to-face meeting and also getting them to spend money to make money.
“Everyone is suffering from losing jobs or having to pay rent or mortgage without getting income or having reduced income,” she said.
Heilig said she plans to reopen the Heilig House B&B slowly, but hopes to use the large, 12,000-square foot home as a “clean, safe place to meet with clients.”
“I want people to know this is a safe place to meet, to have coffee or a snack — my husband is an amazing chef,” she said.
Satya Heilig can be reached at 508-523-5445 or email at email@example.com. Heilig House B&B is at 8022 W. Grove St., Homosassa.