• “Why China?”

    HERNANDO — Arbuth Bumgarner is crazy about China.

    His spacious Hernando home is filled with mementos of his frequent trips to the Asian continent. He has numerous Chinese “story stones,” hand-painted pieces of rock where the viewer can form mind pictures based on what he or she is feeling at the time.

  • Florida Best Blueberries open in Inverness

    Florida Best Blueberries of Inverness is now open seven days a week, from 8 a.m. to 2 p.m., for blueberry picking.

    Florida Best Blueberries is a locally owned and operated farm at 11135 E. Nottingham Drive. Owner Tony Russ, his wife, Cindy, and their two children, Anthony and Sawyer, moved to Inverness from Tampa to expand their tree farm and irrigation business.

  • Local attorney donates 250 hours to low-income clients

    Special to the Chronicle

    Matthew J. McHugh, Esq., was presented the Community Legal Services of Mid-Florida (CLSMF) 2016 Pro Bono Attorney of the Year award in recognition of his work and commitment to increasing access to justice in Citrus County. CLSMF is a nonprofit law firm providing free legal assistance and advocacy to help low- and moderate-income people obtain the basic necessities of life: food, shelter, health care, safety and education.

  • Best Western general manager retires

    Elisha Neubauer 


  • David Maus gives back

    Elisha Neubauer: For the Chronicle

    David Maus is living the American dream. 

  • From writer to editor in a flash

    Three journalists with Citrus County roots are involved with a new statewide magazine that focuses on Florida’s beauty.

    Katie Hendrick, 31, of Sarasota, is a Citrus High School alumna and has interned at, and written for, the Citrus County Chronicle.

    She recently stepped into the position of departments editor with Ponte Vedra- based Flamingo magazine.

  • Decade after housing peaked: Owners richer, renters hurting


    Associated Press 

    MOUNT PLEASANT, South Carolina 

    It’s a troublesome story playing out across America in the 10 years since the housing bubble peaked and then burst in a ruinous crash: As real estate has climbed back, homeowners are thriving while renters are struggling. 

  • For minorities, pain is severe 10 years after housing high


    AP Economics Writer


    When the U.S. housing bubble peaked a decade ago, soon to burst with far-reaching consequences, the pain was particularly severe for black and Hispanic Americans.

  • Marketing to the masses


    Staff Writer

    When it comes to marketing Citrus County, the sky’s the limit.

    These days, marketing is an art. Gone are the days when tourism officials used a scatter-

    shot method to try and attract visitors. Instead, consultants and public relations people use sophisticated data to reach specialized segments of the population.

  • Small business branding

    Dr. Frederick Herzog, Ph.D.



    Most popular breakfast cereals have been branded.  People often recognize a product by a visual symbol or graphic that represents the brand.  But establishing a brand is more than developing a symbol, it’s a process that establishes the perception of the product or service.   Marketing professionals claim “perceptions are everything.”